Our access to the web provides an audience of several billion people. Who or what ever we decide to share, we can now share with the entire world. And more importantly the only filter is our willingness to deliver. Gone are the days of some executive deciding what is good or current or marketable. In true democratic fashion the audience it’s self will decide to share or forward. And unlike TV the work is on 24-7, not just this weeks episode, all of the work. For many years I wanted to be a part of the national discussion of cooking in the Southwest in the world of Television food. For me that has all changed, I’m now convinced that I need to focus on all the things that make up our life here in this beautiful Sonoran Desert, the food, the cactus, the tequila, mesquite grilling, our music, the town of Cave Creek, green building, wood fired ovens, adobe building, our cooking school, the list goes on and on!
A friend recently said to me, “I feel like we are living at the beginning of the Industrial Revolution and own a mechanic’s shop!” So start a blog, or start doing Youtube videos, twitter, face book, my space, become someone or something that you’ve always wanted to be. Write a book or poetry or music and launch it. Trust me, sooner or later, someone will figure a way to be the gate keeper to this amazing internet, but for the next few years the doors are wide open… now is the time and this your chance. Don’t miss this centuries gold rush!